US Consumers Paying Less for Coffee in 50 Years

We’ve heard time and time again from coffee companies seeking sustainable forms of equity for players throughout their supply chains that a cup of coffee ought to cost more.

New analysis from the genealogy firm MooseRoots, powered by the data research firm Graphiq, seems to firmly back up that assertion, suggesting that when prices are adjusted to inflation, Americans are paying approximately the same amount for a retail cup of coffee now as they were nearly half a century ago, in 1967.

Furthermore, consumers in 2016 are paying significantly less per cup than they have been on average over the past 50 years, with inflation adjusted — a remarkable insight considering the U.S. coffee industry’s insistence on quality-development during that time. read more –

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