The Sustainable Coffee Challenge Roadmap

Conservation International is unveiling the next phase in its Sustainable Coffee Challenge, a roadmap, tomorrow morning during the International Coffee Organization’s 4th World Coffee Conference in Addis Ababa, Ethiopia.

Unveiled last December during the United Nations Framework Convention on Climate Change, the Sustainable Coffee Challenge has a stated goal of making coffee the world’s first sustainable agricultural product. Managed by the nonprofit Conservation International with initial funding from Starbucks — the two groups worked together on Starbucks’ supply sustainability initiatives for the past 16 years, making the claim in April 2015 that 99 percent of Starbucks coffees are ethically sourced — the Sustainable Coffee Challenge now represents a consortium of 36 coffee-related organizations, including roasters, traders, certification authorities, donor agencies and NGOs. read more –

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