The New Norm – Customized Drinks

It’s hard to believe but the regular cup of coffee may be
going the way of the lunch pail. A recent study by Nestlé
revealed sales of customized specialty coffee drinks overtook
the “Cup o’ Joe” for the first time in history.
Specialty coffee drinks now represent more than 51
percent of all retail coffee sales. Last year alone, specialty
coffee sales jumped 21 percent over the previous three
years to $3.48 billion.
There are currently 24,000 coffee shops in the U.S.; the
number is expected to double in the coming decade.
And it is not all about Starbucks, as independent coffee
shops brought in $12 billion in sales last year. read more –

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