Highlights – National Coffee Drinking Report

The National Coffee Association shares some hard numbers reflecting how younger buyers have shifted consumption patterns over the past eight years:

  • Daily consumption of espresso-based beverages has nearly tripled since 2008, according to the latest data from the 2016 NCDT.
  • Between 2008 and 2016, past-day consumption of gourmet coffee beverages soared from 13% to 36% among 18-24-year-olds, and from 19% to 41% for those age 25-39.
  • For espresso-based beverages alone, the jumps become 9% to 22% for the 18-24 age group and 8% to 29% for those aged 25-39.

These are some of the takeaways from the 67th National Coffee Drinking Trends report, released this week by the National Coffee Association. The full report is available here

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