Cold Brew Going Mainstream

It seems as if the cold brew fad is transforming into the standard alternative to regular iced coffee.

The drink popularized by craft coffee shops has been adopted by various chains in the past couple of years, including Starbucks SBUX -0.76% , Peet’s, Le Pain Quotidien, and even Chick-Fil-A. Now, Dunkin’ Donuts DNKN -2.53% is getting in on it too. The Street reports that Dunkin’ is testing out cold brew in Springfield, Massachusetts, and in Portland and Bangor, Maine.

According a statement retrieved by Eater, before the coffee chain decides whether or not to launch the new product nationally, it first has to review both franchisee and customer feedback to see if it fits into its long range plans. But, considering Starbucks’ success with cold brew, it’s likely to go national. read more –

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