‘Tis the Season for Being Thankful

Thanksgiving is around the corner marking the beginning of another holiday season. Thanksgiving is the most American of holidays. In addition to its origin near the founding of our country, Thanksgiving is everyone’s holiday. The celebration is not geared to a religious event, historical figures, or war remembrance – it is for all Americans.

As foodservice professionals, we will take this time to scrutinize the year’s successes and failures and look forward to a new year in which we can figure out ways to satisfy more customers and spend less money doing it.

The year-end holiday period is now the biggest marketing event of the year and if we have performed our job correctly, we have given our foodservice customers the gifts of efficiency, value, and quality.  During this long and fruitful period – from Thanksgiving through New Year’s – we have hopefully rewarded our customers with the greatest gift of all: gratitude.


The truth is, those of you reading this are the lucky ones. We have good jobs and the luxury of spending our time making our work and our companies stronger. Many good people today cannot find work or are toiling at jobs well below their skill level.  Let’s use this holiday season as a time to remember to be grateful and thankful for all of our good fortune.

In this season of giving we try to focus on giving more, not getting more. Business is geared to negotiation and hanging tough on your terms. Let’s look beyond ourselves to our customers; listen to their needs rather than telling them yours as a way to improve your working relationship.

Let’s use this time to reflect as well as to rejoice.  Try not to just analyze the bottom line dollars but to analyze all the business layers in a productive and efficient manner.

Rejoice that we live in a country where we are free to earn a living, however we choose. We have selected a wonderful industry that feeds people and satisfies most of us who have made this our life’s work. This holiday season is a great time to recognize the importance of our work, our family and friends, and our place in that process. We at Sugar Foods are grateful for your business, so let us be the first to wish you a safe and joyous Holiday Season.

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