In-Store Coffee Shops Give Boutiques a Jolt

Jane Motorcycles’ slogan is something of a joke: A sandwich board sign outside a sweeping glass facade reads, in marquee caps: FREE ESPRESSO WITH PURCHASE OF MOTORCYCLE.

While Adam Kallen, one of Jane’s co-owners, will tell you about their “stupid slogan” with a fully self-aware laugh, the message comes in earnest. (“Of course we’re more than happy to give someone a free espresso after they buy a bike,” he assures me over the phone.) Both products, after all, promise to give your slogging life(style) the jump it needs.

Jane’s owners’ greater hope is that, hey, if you’re not in the market for a motorcycle right this second, maybe you’ll stop in for a cup of Counter Culture Coffee, or a leather jacket, or a currently-very-popular acai bowl, or a cozy beanie. Jane offers all of this (and more!) in pursuit of both a lifestyle brand and a financially sustainable retail operation that can satisfy anybody who walks by with a wallet and one of many sorts of hunger. read more – http://www.racked.com/2016/5/7/11511840/coffee-shops-boutiques-lifestyle

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