N’Joy® Yellow Leads the Pack

Sucralose appeared on the market in 1998, quickly rose to prominence then zoomed to the number one position in the $1.5 billion zero-calorie sweetener market.

There are a number of reasons for the little yellow packet’s remarkable success, which has a firm hold on its position as the tabletop category leader in the U.S.

The beauty of Sucralose lies in its ability to add sweetness to foods and beverages without adding calories and carbohydrates. For those seeking to lower their caloric intake due to dietary constraints, obesity or diabetes, Sucralose is an excellent alternative to sugar and caloric sweeteners.

Sucralose begins as simple table sugar but is altered in a way to maintain its ability to activate the same sweet buds on your tongue. It is at once sweet and non-caloric.

The myriad of benefits of N’Joy® Sucralose include:NJ Yellow

  1. It looks like sugar yet is 600 times sweeter so you do not need as much.
  2. Because the body does not metabolize sucralose as a carbohydrate, it has zero calories.   Diet drinks and other light foods often use sucralose to reduce calories and make them palatable for those seeking to reduce calorie-intake.
  3. Sucralose’s ability to retain sweetness has made it highly versatile.  It is used in baking and cooking as well as being the primary way to add sweetness while reducing calories in products like yogurt and iced tea.  When compared to sugar, Sucralose saves a 12-ounce glass of iced tea 100 calories.
  4. Sucralose is often used by people with diabetes as a form of sweetening their foods without adding carbohydrates, which can be harmful to them.  Further, because it is not sugar, Sucralose does not cause tooth decay.

Currently approved in over 80 countries, Sucralose is now the people’s choice for zero-calorie sweeteners. The days of consumers that look for a branded Sucralose packet are over. License fees for branded packets drive up the cost without adding any benefit. More and more foodservice operators opt for their own brand or a distributor private brand. Look for the yellow, but compare the price of branded yellow, it makes no difference to your customer, but will to your bottom line.

Now you and your customers can N’Joy® its benefits too.


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