According to Mintel, sales of cold-brew coffee (coffee that is steeped, not heated) grew 339 percent from 2010 to 2015, with estimated sales reaching $7.9 million in 2015. From March 2015 to March 2016, iced coffee orders totaled 832 million at gourmet coffee, donut and bakery outlets, which was a 20 percent increase, said Bonnie Riggs, restaurant industry analyst at The NPD Group.
“This growth would mean customers are loving iced coffee and particularly innovative iced coffee, like last summer’s cold brew coffee and now nitrogen-infused coffee,” she said. “Consumers like to try new things.”
With that in mind, Starbucks, which debuted cold-brew coffee last year, officially entered the nitro game last month when it began serving its Nitro Cold Brew. Baristas pour it from the tap and serve it sans ice. A 12-ounce serving has five calories and no sugar. – read more – http://bit.ly/1UjAmCg