Millennials, Urban Dwellers More Likely to Use Craft Coffee Brewers
Eleven percent of US young adults use craft coffee brewing methods, such as pour over cones, French presses, and vacuum brewers, according to The NPD Group. These young consumers are twice as likely to use craft brewers at home than Baby Boomers, and they represent 44 percent of at-home craft brewers.
More than a third of these craft coffee brewers live in urban areas, which may be because consumers in these regions are influenced by the prevalence of coffee bars and shops and, as a result, have discerning tastes when it comes to coffee. Craft brewing systems are also generally smaller than traditional coffee makers, which accommodates the space constraints of city living spaces.