Highlights – National Coffee Drinking Report
The National Coffee Association shares some hard numbers reflecting how younger buyers have shifted consumption patterns over the past eight years:
- Daily consumption of espresso-based beverages has nearly tripled since 2008, according to the latest data from the 2016 NCDT.
- Between 2008 and 2016, past-day consumption of gourmet coffee beverages soared from 13% to 36% among 18-24-year-olds, and from 19% to 41% for those age 25-39.
- For espresso-based beverages alone, the jumps become 9% to 22% for the 18-24 age group and 8% to 29% for those aged 25-39.