Cold brew coffee and tea; dominant drinks of 2017

The influx of cold brew choices has many manufacturers fighting for refrigerated shelf space. Retailers may still be somewhat wary of devoting too much space to the ready-to-drink coffee and tea drinks, which take away from timelessly popular juice and fruit drinks.

However, if sales continue to rise—and the latest numbers show the segment is expected to grow 62% in the next eight years —these products will squeeze others out of that space, just as those fruit drinks did to carbonated beverages years ago.

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